Yolanda Busio on LinkedIn: Livvy dunne head video — livvy head video — livvy… (2024)

Harnessing Social Power 🎾: How Tennis Stars Ace It OnlineDid you know Serena Williams hopped on Facebook back in 2008? Now, she's crushing it alongside Nadal and Federer with millions of followers! This got me thinking...Fans ❤️ big followings.Engagement goes through the roof when star athletes have a robust social presence.Side hustles? Sponsorships? Yes please!Athletes turn followers into customers, promoting everything from clothing to candy 🚀Sponsors get the spotlight too.Think behind-the-scenes photoshoots and #hashtags galore 🤩Authenticity wins.Fans ate up Coco Gauff's viral Instagram post after her Wimbledon breakthrough. It's real, it's relatable, and it builds a connection.The takeaway? Tennis stars with big social media followings aren't just hitting winners on the court. They're winning at fan engagement, business success, and building those genuine relationships with fans all over the globe 🌎#tennis #socialmedia #marketing #branding #fanengagement

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Today marks the first round of the Wimbledon tournament. To celebrate the oldest tennis tournament in the world, we’re showcasing the new generation of tennis influencers.𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟏𝟎 𝐦𝐨𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐚𝐛𝐥𝐞 𝐓𝐞𝐧𝐧𝐢𝐬-𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬!Tennis, as an individual sport, offers unique marketing advantages:🎾 𝐅𝐚𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐟𝐟𝐢𝐧𝐢𝐭𝐲: Tennis players build engaged social media followings, connecting directly with fans deeply interested in the sport and related products, offering effective promotion channels for brands. For example, Stefan Bojic's partnership with Wilson Sporting Goods Co. highlights this potential.🎾 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐄𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬: Tennis players often provide more authentic and sincere endorsem*nts, as their personal brand and integrity are closely tied to the sport, creating naturally organic content. A prime example is Ashley Neaves' partnership with ASICS Corporation.🎾 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡: Tennis is a truly global sport, with international players excelling in U.S. markets as well, enabling brands to effectively reach audiences worldwide. Miray Konar, a Turkish tennis player at Elon University in North Carolina, exemplifies this global appeal.Tennis may often be overlooked, but for the right brand, a partnership can be highly impactful and a valuable addition to any sports marketing strategy.For further analysis on our top 10 and some highlights of their content, join our weekly report below. ⬇ https://lnkd.in/eP_4enwc#SportsMarketing #Tennis #Wimbeldon #Wilson #Sportsbiz #Influencermarketing

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The popularity of combat sports like boxing is at an all time high. With professionals and influencers alike infiltrating popular culture through strategic media partnerships. Partnering with combat athletes provides your brand an opprotunity to enter the ever growing industry with an established foundation. Had the opprotunity to catch up with professional boxing coach Chuy Gutierrez & top fitness influencer Big Boy founder of popular fitness brand Strength Cartel. ... #boxing #sportsmarketing #entertainmentindustry #fitness #branding #targetedmarketing #targetedadvertising

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Ben Whittaker is ripping up the script in boxing.And he’s taking the sport by storm.Whittaker's viral posts, showcasing his showboating style and quick reactions, have captivated a global audience. And after his recent stoppage win over Khalid Graidia, Whittaker's Instagram exploded. 24 hours after he posted footage of the fight, Whittaker gained over 100,000 followers on Instagram. By March, his follower count had reached 1m.And he has since passed the 2M mark.This is more than just a popularity spike.It's a testament to the power of social media in sports today.This surge in online fame highlights the increasing importance of having a strong social media presence for athletes.Whittaker's ability to engage fans off the ring seems as crucial as his performance in it. His story underscores the evolving dynamics where athletes must excel both in their sport and in building their personal brand.Authentic engagement and unique personal branding are key to standing out and building a lasting legacy.And Whittaker is leading by example.[Source: RingSide24]

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When we launch the video and blog content for our United States Professional Tennis Association collaboration in 2025, we will be putting our brand partners in front of of some incredibly high-value consumers.Your brand could be our partner!We have limited space for only FIVE brand partners from the following categories (first-signed, first-in):• automotive• financial services• credit cards• insurance• investment services• hydration• strength, conditioning and recovery• health food and nutrition• information technology• consumer electronics• mobile phones and service• household products• hardware• retailSee your category in that list? (If we missed you category, let us know).We will deliver up to 75 MILLION brand impressions to this high-value consumer group through a variety of tactics, including brand/product integration in content, clickable ad overlays, award-winning video storytelling, provocative lower-third teasers, relevant email campaigns, social media posts and more. All with the recommendation and endorsem*nt of our 14,000+ USPTA professional INFLUENCERS.Let’s talk about getting your brand in the program.Contact Robert Mazzucchelli to learn more.#sportsmarketing #sportssponsorship #sportsparticipation #tennisplayers #tennis #pickleballplayers #pickleball #padelplayers #padel #tennis #playersnotfans

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Which pro pickleball players have the biggest social media followings? 🤔 We compiled a list of the top 20 men's and women's players combined. 📱 #pickleball #thedinkpickleball #socialmedia #linkedinsports

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MTR on The World Today (today!)#children #socialmedia #influencers #kidinfluencers #predators #grooming #BigTech #onlinesafety #cybersafety #collectiveshout #childprotection #childsafeguarding

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Watched darts for the first time last night? You're not alone! There's enormoushype and conversation about the final.16 year old Luke Littler's rise has done wonderful things for the sport. There's a big sports marketing lesson from this⬇ ⬇ ⬇ Sports fandom is increasingly driven by following players and individual narratives and less by active loyalty to one sport/club for life.New or 'light' fans in particular (the ones who'll grow your revenue most) are drawn in by compelling characters. People want to follow unfiltered, interesting and authentic personal stories. The 'Drive To Survive' effect.That's easier in 'solo' sport of course, and you can't just magic up an incredible story like Littler's.But you can definitely tell some of the incredible stories of players in a more meaningful way. In rugby and GAA, the two main sports that I follow, we literally hide our stars away.They’re media trained to an inch of their lives to give cliche ridden answers and the're disincentivised to give any glimpse of themselves.We rarely get to see their quirks, interests or true self. When it does happen, it’s often met with a hugely positive reaction. See Mack Hansen's paper/podcast interviews for example. Great sports marketing is now more about telling the story of interesting and intriguing personalities and giving your stars freedom to be themselves in public by embracing individuality.Rugby & GAA need to get over this idea of creating a ‘straitjacket’ for players and let personalities shine through. For the good of the game.

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Living so close to the home of the Newcastle Eagles, I've recently got more and more into basketball. 🏀Insight from our latest SportOnSearch report suggests it's the same for many others worldwide. 👀In 2023, basketball saw a 48% increase in search volume compared to its previous 4-year average, placing it 2nd in search rankings. 📈But why is this? What's the secret behind basketball's search success? In my latest Redtorch blog, I took a look at the factors contributing to the sport’s growing popularity and expanding digital footprint. 👣From a rich connection to culture to improved quality of play and competition, it's an interesting mix of on and off court elements that make basketball the growing global phenomenon it is today.🙌 Read all about it here 👉 https://lnkd.in/eCu_enkj#basketball #basketballgame #search #searchenginemarketing #sportonsearch #redtorch #sportsbiz #sportsmarketing #newcastleeagles

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Have you heard about Louis-Schmelling paradox?It has origins in 1960s, when Walter C. Neale in his article identified such phenomenon through the examination of boxing fights between Joe Louis and Max Schmelling, taking place 30 years earlier. Due to Schmelling’s unlikely victory in the first fight, fan interest and selling generated around their rematch skyrocketed – it was proved that monopoly does not work in sports as uncertainty generates the interest and ultimately puts all stakeholders in better situation. Briefly saying, FC Barcelona needs their Real Madrid, Lakers needs their Celtics. Recent example is Tour de France, where Vingegaard-Pogacar rivalry pushed this year’s edition of the race to 12-year record in average viewership and all-time viewership peak at France 2 TV channel. Why am I writing that? Today’s news regarding Formula 1 is a great reminder of importance of competitive balance and generating rivarlies. Buzz Radar published results of their analysis on high profile F1-related accounts, that shows significant year-to-year drops in mentions (~70%), new followers (~46%) and social reach (~64%) - data was collected between January and May in respective years. As some portion of that can be associated to the buzz around technical regulations revamp before 2022 season, greatest contribution to that decrease should be connected to the domination of one team and one driver. Let’s remember, that 2021 season produced season-long, close title fight that ended on the last lap of the final race. ➡ Referring to the Neale’s research – for Formula 1’s best interest and further dynamic growth, championship needs Hamilton-Verstappen-like rivalry back again.#F1 #SportsBusiness #SportsMarketing

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